How Birdcall’s Voice Agent Captured a 687% ROI. Through Additional Revenue and Cost Reductions

Use Case

The Problem

The pizzeria was drowning in phone calls, the staff was constantly pulled from making pizzas to answer phones while simultaneously serving their in-house clients.

‍The Friday Night Chaos

‍Picture this: 60+ calls during dinner rush. Every 2-3 minutes, someone drops what they're doing to grab the phone. The kitchen backs up. The dining room fills with the constant sound of ringing phones. In-house customers wait longer. Mistakes multiply. Stress levels soar.

What the team needed: Something that could handle the phone volume without hiring more staff, take orders accurately, and free his team to focus on food quality. Traditional solutions all had fatal flaws:

Hiring phone staff:
Expensive, hard to schedule, still required training and management
Taking phone off the hook:
Lost revenue and angry customers
Online ordering only:
Alienated his older customer base who preferred phone orders
Answering service:
Generic, couldn't take orders, created poor brand experience
Catering Requests

They needed something different. They needed Birdcall.

What Birdcall Accomplished in 30 days

Handling multiple orders simultaneously

Works 24/7/365 without breaks and always has a pleasant personality

Upsells designed around inventory management

Provides a quiet environment

Qualified call routing

Designed an agent

The Results:
10.7 Months of Performance

Total calls
handled

10,296

Complete orders taken by Birdcall AI

3,114

Calls handled without human intervention

75.1%

Additional revenue
captured

$8,715

Orders occurred during concurrent call activity

249

Call Birdcall handled
simultaniously

Labor Savings

For every $1 invested, they gained $6.87 in direct value—plus immeasurable improvements in operations and culture.

1.5 Full-time role eliminated

2,562 hours of phone work automated
$13/hour × 1.5 FTE saved
Staff redirected to food prep and customer service
$3,120/month in labor cost savings

$108,990

$8,715

$33,311

Total Value

$151,016

Total Economic Advantage
2,250 Orders Over 63 Days, Average order $30.00, Gross Revenue $67,500

Birdcall Service Cost

$1,000

Bottom Line NET Savings

$5,847

Upsell Revenue

$1,690

Missed Call Revenue

$9,450

315 calls @ $30, 5 missed Orders a day
Assumes not all calls are orders

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